// 2026 · BRASIL ·
Felipe Americano
Tech Entrepreneur · Zero-to-One Builder · Trilingual
· ·
// What I Do

I build companies from zero. And I genuinely enjoy the messy part.

I've spent the last 8 years launching ventures, building products, breaking things, learning, and trying again. Three became real businesses: Shark Lab, sold to Yellow Berry in 2022; Intimite, where I made my exit in 2024; and Budo, still growing.

At Connectly, I built Brazil from zero and grew ARR by 947% since September 2022. Before that, I grew Shark Lab's revenue by 400% in 2020 and 250% in 2021.

I love turning people's pains into ideas, ideas into products, and products into businesses that help the world live better. I move comfortably between strategy, technology, customers, and execution.

947%
Brasil ARR growth
Connectly · Sept 2022
50+
People led over time
Across 4 companies
3
Ventures made it
2 sold, 1 growing
Executive MBA (FGV BR) · Leadership & Negotiation (Harvard Business School) · Full-stack course (Le Wagon, France), Trilingual (PT, EN, ES) and tech enough to read code, understand the trade-offs and lead different teams around the world.
// Why Mission 3

For the last few years, I've been helping build middleware AI platforms from zero (Connectly, Budo, Yalo, Lascivia) that help companies be more efficient. Now, I want to point that machine at something bigger.

In Mission 3, we're going to build technology that helps disrupt environmental crime, not another dashboard, but real infrastructure that makes governments, investigators, and local organizations more capable of protecting nature. That means a connective layer across institutions that have never shared infrastructure before, which is exactly what I've spent my career building.

I know this cause is real and what is at stake. In the last year, I've lived through an earthquake in Colombia, a volcanic evacuation in Guatemala and floods in southern Brazil. After seeing that up close, I decided to be part of the movement to solve it, and Mission 3 is exactly where I want to do it.

// Skills
GTM strategy Zero-to-one MVP & A/B testing LATAM / global expansion Leading tech teams Conversational AI / WhatsApp Supply chain · China import
// Experience
7 roles
Sep 2022 — now Operating role
Connectly.ai
B2B SaaS · San Francisco / remote
Global Director of Growth

Joined with no operation or customers in the region. Built Brazil from scratch, then expanded across LATAM, EMEA and Indonesia, covering GTM, commercial processes, pricing, team, and expansion strategy.

  • 947% Brasil ARR growth since Sept 2022
  • Growth strategy with Amaro, Grupo Arezzo, Oscar Calçados, Grupo Soma and Renner
  • Built and led a team of ~12 across sales, CS and growth
Oct 2021 — Sep 2022 Operating role
Yalo
Conversational commerce
Senior Growth Leader, Brazil

Led Brazil expansion strategy and enterprise account growth across Nestlé, Unilever, PepsiCo, and DASA, leading a team of 3. Improved customer retention by 179% in Q2 2022.

Jul 2020 — Sep 2021 Operating role
Take Blip
Conversational platform · in parallel
Enterprise Business Development, Omni Channels

Built the full ABM motion for Coca-Cola, Renner and Ambev. 157% of quota (Q2 2021).

Apr 2019 — Jun 2020 Operating role
Supersonic
Conversion rate optimization
Growth Specialist

CRO programs for Rock Content (+150% conversion), Samba Tech (+70% conversion), and RS1 (+63% e-commerce revenue).

•◆•
2024 — now Founded
Budo
B2B SaaS
Founder

Management platform for jiu-jitsu and martial-arts academies. Built from concept to first paying customers with a small dev team, alongside my full-time work.

Jun 2021 — Nov 2024 Founded
Intimite / Lascivia
D2C e-commerce + AI · in parallel
Co-founder & CRO

Co-founded an intimate-wellness e-commerce business and Lascivia, its AI vertical for women's self-knowledge. Led business strategy, China imports, and supply-chain operations, leading a team of 6. Exited the business in 2024; it still runs today.

Dec 2019 — Jan 2022 Founded
Shark Lab
Growth agency · in parallel
Founder & CRO

Ran the agency from zero, leading commercial and growth strategy for clients across ABM, paid media, SEO, and influencer marketing. Built the team and delivery process, growing to 11 people. Grew revenue by 400% in 2020 and 250% in 2021. Sold to Yellow Berry in 2022.

// Education
Harvard Business School
Leadership & Management · Negotiation
2023
Fundação Getúlio Vargas (FGV)
Executive MBA, Sales Management
2022–2023
Le Wagon · France
Full-stack web dev: Rails, SQL, JS
2022
FUMEC University
Bachelor's degree, Business Administration
2014–2018
UFMG (Federal University of Minas Gerais)
Bachelor's degree, Mathematics
2012–2014
// Tech Stack
Connectly: WhatsApp Business API, conversational AI flows, HubSpot, Salesforce
Take Blip · Supersonic: Blip Studio, SQL, Metabase, chatbot orchestration, Slack
Get in touch